The Trouble with Bloggers

Bloggers definitely conform to a caste system, on the one hand we have the Geeks that blog about things that most people don’t have the foggiest clue about, yet they still shoot into the top 20 ranking on Amatomu with posts titled “ the fundamental design of methane powered toilet flushers”. Either the blog readers are all geeks or there is a very busy blog-bot out there. These Gloggers think that they are at the top of their games and they ooze geeky success like Old Spice.

Way across the chasm from the Gloggers, we have the media and newsy types who blog; Lets just call them Muggles (why? , because they have nought but a clue when it comes to fiddling with the dark arts) These are very frustrated bloggers. Besides the fact that most of them studied at Rhodes, they are having to play catchup to the geeks because of a nasty thing called convergence.

A few years ago, a happy sub-editor or drunken hack’s only interaction with technology was bashing out a story on a MAC or PC and then going home. Not any more – these media types (who secretly wish they were in advertising) and journo’s (who secretly wish they were in the pub) have to understand the mechanics of party politics, the intricacties of liver transplants as well as CSS, XML, HTML and ASPX. If they don’t, their blogs are going to look like crap, (much like the one you are reading right now) and we all know that Muggles just have to have a styling blog.

In the middle of the chasm on a small shaky pinnacle sit the bloggers who only blog because they have to. These are usually semi-retired news paper columnists who alternate their days between lunches and wine tastings, the odd has-been celebrity and of course there are the few authors who have to please publishers into getting another book deal.

At the bottom of the chasm, scattered amongst large piles of guano sit the Droggers. These are the diary bloggers who rather than express an opinion, feel it necessary to inform the rest of us of their daily doings i.e. “ woke up at 5:00am, experienced flatulence 4 times, brushed teeth, had skim milk with half a cup of bran, experienced more flatulence, went to work, had dribbly bum at 10:00am, took 2 Immodiums, felt better, changed undies in the bog for gym shorts”

And then there’s the normal blogger like me. Hundreds of us who consistently put out 200 plus quality words a day into their blogs that NOBODY BLOODY READS.

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